Marketing 4.0 (Part 2: Industry Types and Marketing Applications Based on the 5A Framework)
Blog to Link As mentioned in the previous post, based on the Customer Experience Pathway, we can graph the conversion rates for each stage of the 5A Framework (Awareness, Appeal, Inquiry, Action, Advocacy), and there are four main pathway forms that are commonly seen. This comprehensive information is what helps us to quickly understand an industry and determine the appropriate marketing approach [...].
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