After reading Latin America: The Cutting of the Veins

Blogger Links Rakuten Links Latin America: The Cutting of the Veins Latin America: The Cutting of the Veins by Edoardo Galeano is a Uruguayan author who critically recounts the history of Latin America over the past 500 years. The author of Latin America: The Cutting of the Veins, Edoardo Galeano, is a Uruguayan writer who describes the history of Latin America over the past 500 years from his point of view, detailing how Latin America, under the influence of Europe and the United States, went from being an exploited colony to [...]...

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After reading The Toxic Family Business

Blogger Links Rakuten Links Tom Wainwright, author of The Toxic Enterprise, is the current editor of The Economist and former chief correspondent for The Economist in Mexico, and is familiar with Central and South America and the US border. Tom Wainwright, the author of The Drug Business, is the current editor of The Economist and a former chief Mexico correspondent for The Economist, where he is familiar with Central and South America and the U.S. border. This book is based on his interviews and investigations into the drug trafficking industry [....]

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Post-reading of "Inappropriate Behavior

Blogger Links Rakuten Links Misbehavior The book Misbehavior is about behavioral economics. To understand the difference between behavioral economics and traditional economics, we can start with the assumptions of traditional economics. One of the basic assumptions of traditional economics is that all people are rational, and therefore the market is an efficient market [...] ...

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After Reading "Marketing 4.0" (Part 3: Marketing Tactics in the Digital Age)

Link to Blog Finally, I have time to organize the last post in this series, this post will summarize the digital marketing tactics introduced in Marketing 4.0. Nowadays, it is no longer enough for brands to just provide functional products to capture the hearts of customers, but they also need to build up a favorite brand image in the minds of customers, so that customers feel that they are in touch with this [...].

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Marketing 4.0 (Part 2: Industry Types and Marketing Applications Based on the 5A Framework)

Blog to Link As mentioned in the previous post, based on the Customer Experience Pathway, we can graph the conversion rates for each stage of the 5A Framework (Awareness, Appeal, Inquiry, Action, Advocacy), and there are four main pathway forms that are commonly seen. This comprehensive information is what helps us to quickly understand an industry and determine the appropriate marketing approach [...].

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