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About I Am GaryVee: The Internet God's Ultimate Community Operations Bible
Gary Vaynerchuk, author of I Am GaryVee: The Internet God's Ultimate Social Media Bible, is a well-known American Internet celebrity who has been a Youtuber since the 2000s and later ran a digital media company. Gary Vaynerchuk is an American Internet celebrity who has been a Youtuber since the 2000s, using various communities to promote his wines and later running a digital media company. This is his book on utilizing communities to build brands.
Why run a community brand?
The first thing to recognize is that most people don't necessarily make money running a community brand. There are benefits to building a brand, even if it's not to get rich. Whether we are employed or self-employed, once we are limited to a platform or theme, our options are limited when the platform or product becomes obsolete.
The motivation of running a personal brand can be considered as a kind of entrepreneurship in a broader sense. The motivation of entrepreneurship is usually to make money (some of us have to, some of us like it) and to control our own time, but when it comes to running a personal brand, it doesn't mean that we have to go and start a company, we can continue to work in our original job and run a personal brand at the same time.
The world is changing fast these days, and even for salaried employees, building a personal brand strong enough to outlast the platforms we rely on, the products we offer, or even going into entrepreneurship, can be a great way to build your own sustainability for the future. Running a social brand, in any way, requires a significant investment of time and effort, and the benefits are diverse opportunities and all the possible freedoms that come with success.
If you're earning enough to live the life you want and you love every day of it, then you're successful.
Important Elements for Personalized Community Branding Success
The most important things to build a community brand to be successful include intent, authenticity, passion, patience, speed, hustle, focus, and content.
intent
A so-called internet celebrity is someone who can create positive word-of-mouth.
Why do we do this? It may be to share, to help others, to generate enough income, but not for money. By not for money, I mean not to make a lot of money. Successful entrepreneurs have three main traits.
- Commitment to Service
- The desire to provide value
- Passion for teaching
authenticity
Most people don't like inconsistencies in communication. Pretense reveals its true colors, and intent is directly reflected in authenticity. Of course.Express your true self while respecting and accepting criticism with an open mind.It's all about continuous improvement. People remember what others do, and whether what they say is consistent with what they do.
Passion
Passion for giving is essential.
Passion keeps us happy and protects us from stress and frustration. When it's clear that we're giving for the sake of being willing to give, even if it means continuing to do a nasty job to keep the family afloat halfway through accomplishing what we want to do, trading in experience for experience at a low price, everything can be tolerated.
be patient
Patience is necessary to "make a name" for something we are passionate about. Even if success comes suddenly in a short period of time, some people forget what they set out to do and choose the wrong direction in the middle of the process. Being practical is the only way to achieve long-term goals.
There's no reason to put on a particularly impressive front until you actually have something special to show off, and even if you do succeed, don't do it because as soon as you put on a front, you start going in the opposite direction.
tempo
Speed here is efficiency. We have to be patient with success and fast in execution. We need to be fast at what we do, and we need to be fast at what we fail at. The point is to start trying as soon as possible, without worrying about wasting time that is actually not worth it.
It's much more beneficial to try ten times and succeed three times than to try three times and succeed all three times.
(work or fight) as if one's life depends on it
Invest all the time you can in your business. In addition to personal obligations, such as maintaining basic physical and mental health, spending time with family, and completing regular work, the rest of your leisure time must be sacrificed and invested in your brand's business in order to maximize your chances of success.
attention
You need to cultivate the precision of observing trends, and have a good grasp of the direction of the crowd's attention while operating your brand. In the age of social media, the way to run a brand is to follow the eyeballs of the public. Once you have detected the trend of a new platform, you should start to cultivate it.
Over time, the willingness to risk jumping out of your comfort zone will become your life preserver.
Content
When it comes to branding in the age of community, the most important thing is to create and publish content. In order to utilize the community to turn a personal brand into a business, the product and content must be in place. You need to have a precise grasp of the direction of the content and the technology used to create it.
The best content comes from a combination of passion and professionalism.
It's not enough to post the same content on different social media platforms. To pinpoint your audience, you have to make your content adaptable to different platforms in order to appeal to the audience on that platform.
Creating this much content may seem intimidating, but there's an easier way to do it: focus on creating a pillar of content that can be split into many smaller segments.
How to create pillar content?
In fact, the simplest way is to record, so that the learning process can become the content. In personal branding, "self" is a unique creation. We can use any platform to record our lives, say what we want to say, and over time this becomes our own content. It's a very mysterious thing to say, but I think it's all about recording and practicing. Not everything is interesting, it's all about how you present it, and the way you present it gets better with practice.
Of course, you can't just do the same thing over and over again every day. Creating content is not always satisfying at first, so you have to put in the effort to analyze it, interact with people, and research strategies to understand what you need to do to get better. Simply put.
Putting your stuff on the internet is a better way to push yourself to achieve your goals, as long as it's valuable and true, don't judge yourself and let the market decide if you're good enough or not.
Use of Community Software
The version I read was published in 2018. In the community world, 3 years is a very long time, and some of the community tools mentioned in the book have even disappeared or been renamed. In addition, the book does not really go deep in the methodology, but mainly brings up some examples. So I'll just summarize some of the key points:
- Creating a fan page on Facebook is the first basic step. Everyone uses Facebook, and although young people are less likely to use it, it has the widest audience.
- There are only two ways to promote from scratch, both of which require consistent content creation and long hours and years of operation.
- Use tags (#): Many people are not yet comfortable with tags, which can help make your content more searchable.
- Private messaging for attention.
- Whenever you have the opportunity, try to work with others, search, click, survey, private message, try to keep contacting people who may be able to help you and provide value in exchange for joint cooperation.
- Listen, post content observations and interact with your audience. Take the time to learn about others' content.
- Research various platforms and learn to optimize content on them.
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