Tag: marketing

Link to Blog Finally, I have time to organize the last post in this series, this post will summarize the digital marketing tactics introduced in Marketing 4.0. Nowadays, it is no longer enough for brands to just provide functional products to capture the hearts of customers, but they also need to build up a favorite brand image in the minds of customers, so that customers feel that they are in touch with this [...].

Blog to Link As mentioned in the previous post, based on the Customer Experience Pathway, we can graph the conversion rates for each stage of the 5A Framework (Awareness, Appeal, Inquiry, Action, Advocacy), and there are four main pathway forms that are commonly seen. This comprehensive information is what helps us to quickly understand an industry and determine the appropriate marketing approach [...].

Blog to link Marketing 4.0 This book was published in 2017, very complete with a more theoretical perspective to popularize the concept of marketing nearly five to ten years ago. I'm not a marketing or business professional, read the roughly just skinny, here only on the book content for a simple organization. This article first organizes this [...]...